5 Tips to Help Your Winery Kill the Social Media Game
Regardless of whether your winery’s brand is fun & flirty OR classy & boujee, you are going to want to appear professional when you are posting on Social Media. Double check your spelling/grammar, think about presentation, and really try to add value. Instead of just saying “We’re open on this gorgeous day,” give your followers a few good pointers on why they should head out to wine country. Maybe mention your favorite nearby restaurant, a great place to stop and take photos, or a special you’ve got going on. Spending a little extra time will really go a LONG way.
Here are a few actions you can take to make your content stand out:
ONE // A Call to Action
You know what your customers want, what they like, and that they’re going to enjoy your wine… but what can they DO to enjoy your wine?
What are the specific steps they need to do to make both of your dreams come true. Do you have a link to your wine club? Do you hand out pamphlets to those who visit your winery? Do you have contests or ways for followers to engage?
TWO // Offer Free Value
This post is an example of giving YOU (the reader or client OR potential client) v-a-l-u-e. Pretty photos are everywhere, that’s the insta-game. But, people lose out when they aren’t taking time to generate meaningful captions. Oh, and don’t get me started with pixelated images or horrific Canva graphics (cringe much?).
Make sure you are letting your viewers know something unique or special.
Longer content performs better across the board!
THREE // Get Personal
People who drink wine are interested in your story. If they aren’t, then they may not be the ideal client for your boutique winery. They want to hear about the history, the steps it took to get where you are today, and the passion behind the madness.
Feature the winemaker. Use a quote from the tasting room staff. Get a review from a visitor.
Interview the winery dog? You do you. Roof! Roof!
FOUR // Elevate the Experience
People do not buy products; they buy experiences. Spending $100 on your wine is not in their best interest if they receive poor service in a dirty tasting room with a rude manager and uncomfortable heat blowing through the loud vents… amiright? So when it comes to your online story, make sure you think of it the same way. What experience do they get when they come to your website? Is it stuffy? Is it whimsical? Is it dramatic?
FIVE // Be Consistent.
There are so many platforms that can help you post daily. I like to use Tailwind for Insta/Pinterest and Buffer for Twitter/Facebook. There are so many great resources to help amplify the voice of your wine on the interwebs. Make sure you are doing your due diligence to make sure your branding reflects the story you want your wine to tell.
Hopefully you have a better understanding of how to be an effective “poster” for your winery!
More next week,
Cheers!
