The partnership with Lytle-Barnett started with a simple referral.
00 Wines’ lifestyle wine photos had caught the eye of Andy Lytle, Lytle-Barnett’s main man. With a few Zoom calls and a little planning, Chelsea, L-B’s Marketing Director Lindsay, and Andy executed an extravagant “socially distanced” lifestyle photoshoot to bring hundreds of new, edgy content to their social media.
Chelsea gathered 10 models and organized a mid-week stay at Lytle-Barnett’s Salem chateau AtTheJoy, a in a large, beautiful house with bungalows, a hot tub, and a spacious great room. Throughout the stay, lifestyle photos (of real people enjoying themselves) were taken.
The goal of the content was to generate meaningful, real moments of people enjoying both the wine and the accommodations… and, it was successful! Lytle-Barnett has been using the photos across social media platforms to increase engagement and elevate their brand.
Read the Full Blog
AtTheJoy with Lytle-Barnett
AtTheJoy is a gorgeous chateau in Oregon Wine Country. A place for peace, clarity, and relaxation. Read more on The Wine Shutter’s full experience with a venue tour, Lytle-Barnett wine review, and more.